27 Great
Tools for Copywriters
After more than 12 years as a professional
writer, I have more effective copywriting
and SEO copywriting tools at my disposal
than I could poke a stick at. Thought I'd
share some...
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The
Perfect IT Setup for Home Business – Part 1
of 3: Hardware
This article describes a combination of
computer hardware and peripherals that will
maximise the efficiency of your workplace
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The
Perfect IT Setup for Home Business – Part 2
of 3: Computer Security & Disaster Recovery
No matter whether you’re a copywriter like
me, or you’re in an entirely different field
of work, if you rely on a computer, then you
need to ensure that it’s secure and that you
can bounce back should you be struck by ‘disaster’.
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The
Perfect IT Setup for Home Business – Part 3
of 3: Miscellaneous Software & Services
A quick look at some of the vast array of
miscellaneous software applications and
services that will help you make things
happen quickly and efficiently in your home
business.
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12 Job
Application Tips for Copywriters
This article is for any writer - experienced
or not - who plans to apply for a
copywriting job. It presents 12 tips (in
order of importance) on how to apply in such
a way that you stand a chance of making the
shortlist.
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The Rise
and Rise of Article PR - What are the
Implications?
Already a very popular method of achieving a
high search engine ranking, article PR (aka
article submission) has now entered the
mainstream. As such, its popularity is
increasing at a dramatic rate. While this is
great for SEO copywriters like myself, there
are some side-effects that need to be
addressed if article PR is going to remain a
viable search engine ranking technique. This
article discusses some of those side-effects,
along with how they might be addressed.
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SEO to
Become a Dinner Party Topic
Thanks to a ground-breaking agreement
between Dell and Google, SEO may soon be a
mainstream topic of conversation. Dell, the
world's leading maker of personal computers,
has announced that it is testing a pre-installed
package of Google software, including a
Google-powered Dell home page, Google
Desktop Search, and a Google Toolbar.
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Americans
Favor Internet Over TV, But Do They Trust
Your Website?
The Center for the Digital Future today
released its results for the fifth year of
their project, "Surveying the Digital
Future." More people are using the Internet
for more things, more often, but even though
it's their most important source of
information, they don't trust much of what
they read. Do they trust YOU? This article
discusses the Center's findings, and
provides some key information about how to
make sure your site is one of the trusted
ones.
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Jagger,
Google Analytics, and the Future of Search &
SEO
Two big things have just happened in Google-land:
Jagger and Google Analytics. Together, these
two events may have changed the face of
search forever.
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Some FAQs
for Aspiring Copywriters
I get an email at least once a week from
aspiring copywriters seeking advice on how
to get a foothold in the industry. It's
obviously a popular topic, so I thought I'd
put some of the more common questions and
answers on paper in the hopes that it might
provide a bit of an insight.
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The Basics
of SEO - Some FAQs
Search engine optimization (SEO) is a
foreign field to a lot of people. Rarely
does a day go by when I don't get asked a
few questions on the subject. So I've
decided to post this FAQ article in the
hopes that it will help people understand
the basics, and make them a little more
comfortable with the whole domain.
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Using Free
Reprint Articles - Some Questions Answered
Is it true that using free reprint articles
gets you a higher search ranking? If so,
what page comes up in the rankings? The page
containing the article or your Home page?
And what about other websites that publish
the article?
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Confused
About Google's Index, Link Dampening, & No.
of Links?
Unfortunately, there are a lot of fairly
misleading articles out there. This article
sets the records straight on a few important
issues.
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An SEO
Glossary - Common SEO Terms Defined
SEO practitioners tend to speak in a
language all of their own which is virtually
impenetrable to the layperson. This glossary
seeks to remedy that situation, explaining
specialist SEO terms in plain English.
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Google
manipulates search results: A boost for
small business?
Google is trialing an 'enhancement' to the
way it displays its results. If a top ten
ranking for your primary keywords has been
eluding you, then read on!
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Get a top
10 ranking without paying a cent
A content rich website is almost guaranteed
to rank highly. Want to know how you can get
your content for free?
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Reprint
articles hijacked by text link ads - Great
for authors!
Did you know that publishers can turn any
word within your free reprint article into
an clickable ad? When clicked, the page is
‘hijacked’ and your article disappears!
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Article PR
headlines – the reader is secondary
A great headline can be the difference
between having your free reprint article
published once (on your own website…) and
having it published hundreds, if not
thousands, of times all over the Internet.
But the rules for headlines have changed...
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Is the
Internet history’s greatest hoax?
For a while, the Internet and the World Wide
Web promised to be the voice of the
marginalized, the new democracy, the great
equalizer. But was it all just the world's
biggest hoax?
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How and
when should I submit my website to Google?
Even if you haven’t built your site, or
written an copy, or even thought about your
content, submit your domain name to Google.
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Optimum
SEO Keyword Density – A Real-Life Case Study
How many times should you use your primary
keyword? This case study helps answer that
question.
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PPC v
Natural Search – A Cost Comparison Case
Study
Is natural search more expensive than PPC?
Certainly not! The following case study
explains why.
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10 Things
to Expect from Your SEO Copywriter
Ten things you have a right to expect from
anyone wearing a name badge that reads
“website copywriter”, “SEO copywriter”,
“internet copywriter”, or “web copywriter”.
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Beat
Google’s Dampening Link Filter with Article
PR
Google may have introduced something called
a “Dampening Link Filter” into its indexing
algorithm. This article explains how you can
avoid being penalized.
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How to Top
Google with Article PR
Optimizing your site for keywords is easy.
Generating links back to your site is much
more challenging. But it can be done; and
you don’t need a huge budget.
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10 Things
You Should Expect From Your IT Copywriter
In order to write compelling IT copy, you
need a professional IT copywriter. So how do
you find one? The following 10 tips will
give you a good understanding of the
qualities to look for in an IT copywriter.
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Successful
Documentation Projects – Part 1 of 3 –
‘Understanding’
So you’re responsible for managing a
documentation project. Before jumping into
the writing, it's a good idea to understand
the scope of the project.
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Successful
Documentation Projects – Part 2 of 3 –
‘Specifying’
You know who your audience is, what they’re
trying to achieve, how the product enables
them to achieve it, and what the audience
requires of the help. Now it’s time to spec
out your intentions.
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Successful
Documentation Projects – Part 3 of 3 –
‘Writing’
So you understand your user documentation
project and you’ve specced it out. Now
you’re ready to write. Here’s some tips to
help you on your way.
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Home
Business PC Security for Dummies
The Internet is a powerful tool for home-based
businesses. If used effectively, it can be
your best friend; but if you don’t secure
your computer, it can be your worst enemy.
Here are some protection tips and links for
the layperson.
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A Day in
the Life of a Freelance Copywriter
Ever wanted a job where you could spend all
day, every day, writing clever and inspiring
prose? Yes? Well don't become a freelance
copywriter! This article discusses 11 daily
rituals involved.
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10 Tips
for Aspiring Freelance Copywriters
Here are a few tips and FREE tools which I
help most aspiring copywriters make the move
into freelance copywriting.
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12 Handy
Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate
quality leads. So you need to do it right.
Following are some tips and FREE tools which
will help you do just that.
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Successful
websites don't set out to sell
Most vendors and service providers think of
their website as a sales tool. But this is a
fundamentally flawed perspective - adopt it
at your peril.
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How to get
your customers to trust your website
In the face of a declining trust in the
Internet, there’s definitely value in
creating a website which can be trusted by
your visitors. But how do you do it?
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Web Copy –
How Much is Enough?
These days, there’s widespread acceptance
that a website is an integral part of the
marketing plan of any business. Likewise,
it’s commonly accepted that web copy is a
vital component of any website. But how much
web copy is enough?
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Writing
Benefit-Driven Web Copy – 4 Steps to More
Sales
You've identified the benefits you offer
your customers, but how do you turn a list
of benefits into engaging web copy which
converts visitors into customers? (Includes
FREE templates.)
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SEO for
CEOs – Search Engine Optimization Unmasked
for CEOs
If you’re like most other CEOs, the term
“search engine optimization” will mean very
little. Either that or it means expense! But
it doesn’t have to be that way… If you feel
like you’re standing in a dark room handing
money to strangers to get you in the search
engines, then this SEO article is for you.
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Engage
Your Customer – Write About Benefits
If you’ve ever sat down to write a sales
letter and wondered how you’re going to grab
your reader’s attention, or you’ve ever gone
‘round in circles writing draft after draft
of web copy without ever hitting the mark,
then this copywriting article is for you.
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.com Not
Listed in Regional Yahoo? Don’t Despair!
If you’re a non-American business with a .com
web address, and your regional Yahoo ranking
is important to you, then my story might
interest you.
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How to
Make the Most of Your Website Copywriter
Understand the commercial realities of the
copywriter, and your copywriting job will
take less time, be frustration-free, be more
engaging, and earn you more money.
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Writing
SEO Copy - 8 Steps to Success
By following these 8 simple SEO copywriting
guidelines, you’ll be able to overhaul the
copy on your website ensuring it’s agreeable
to both search engines and visitors.
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SEO Trade
Secrets
8 Great Tools for Search Engine
Optimization.
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10 Things
You Should Expect From Your Website
Copywriter
Before engaging a website copywriter for
your next project, ask them whether they’re
able to provide you with the following ten
copywriting essentials…
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Writing
Helpful Help
If you can tick every item in the following
checklist, you’ll be well on your way to
usable online help that both your readers
and your managers will thank you for.
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Wording Up
Your Website
Back to basics. Forget funky design, good
copywriting is the key to a clear and
intuitive website.
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Writing
Newsletters – Tricks of the Trade
Follow 10 simple copywriting rules of thumb,
and you’ll soon be writing great newsletters
and reaping the rewards.
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35%
Revenue Increase… from Your Website!
35% of visitors fail to achieve their goal
when they visit company websites! By
following 2 simple copywriting rules, you
can increase your web-derived revenue by 1/3
or more!
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10 Feng
Shui Tips for a Better Life
Ever walked into a house that felt like home?
Ever reminisced about the best year of your
life, and wondered why everything came
together for you? It could be Feng Shui.
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Get On the
Search Engines
Over 80% of Internet users find what they
want using Search Engines. Will they find
you?
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Get a
